Resume for Mark McElwain

Mark C. McElwain

_____________________________________________________________________________________

(817)262-2430 - phone

mcelwain@hotmail.com - email 

Profile

Dynamic, achievement-focused professional who combines strategic and tactical operating expertise with strong qualifications in market research, marketing, organizational leadership, revenue generation and analytic operations. History of driving revenue and mining existing accounts as well as new accounts for diverse revenue streams. Key strengths include:

• Organizational and Cross-Functional Leadership
• Reporting and Metrics Planning/Advising
• Global Program and Multi-Site Management
• Strategic and Tactical Planning
• Change Management and Communications
• Quality and Productivity Improvement

 

Professional Experience

FocusVision, Fresno, CA                                                         June 2016 – Sept 2018

Director, Managed Services

Managed a team of 5 (Four in the US and One in Bulgaria) that owned the strategic relationship with all third party  vendors for FocusVision globally

·       Initiated a new buying process to increase YTY margin by 16% and an increase in revenue by over $2mm

·       Managed and developed a team of five employees – four in the form of a bidding team and one project manager

·       Developed and managed on boarding and standardization process for all third party vendors

·       Designed and managed qual and quant projects for clients such as Nielsen, Indeed, Sony, ebay, etc

·       Met with clients as the SME for field project logistics to ensure on budget and on time projects

·       Provided internal education for global sales staff 

·       Implemented and managed quality vendor quality measurements that measured 5 key areas of performance

·       Developed sales marketing program that increased sample sales by $1.8mm yty for the first five months of 2017

·       Strategic negotiations and internal education led to the highest margin quarter in the history of the company

·       Responsible for developing reports and presenting to C-level and board level executives

Marketing Evolution, El Segundo, CA                                                                               Nov 2015 – May 2016

Director of Consumer Data Management

Consolidated purchasing for four offices into one efficient model and managed online sample vendors as well as programming vendors

·       Developed project processes for all engagements leading to streamlined and more efficient launches and field timelines

·       Negotiated vendor savings of between 8% and 11% depending on the service

·       Developed internal training program for new hires

Nielsen, Hollywood, CA                                                                                                     Oct 2012 – Nov 2015

Field Director

Reduced online sample costs by 12%, thus maximizing the overall $3.1mm sample spend and led outsourcing effort for custom projects with third party on and offshore vendors

·       Managed expansive supplier base and other Nielsen departments to complete both qualitative and quantitativemarket research studies for the NETV/NRG Group

·       Worked with large entertainment and media clients managing pilot testing, series maintenance and ad testing 

·       “Storyteller of data” with analysis and presentations of research results

·       Drove increased revenue budget by acting as a “consultant” for clients and identified new business opportunities

·       Advised the internal team as to the most effective methodology to achieve the best results for such clients as CBS, Discovery, FOX, TBS/Turner, OWN, Oxygen, WE, Mtv, Disney and Comedy Central

·       Scheduled and managed focus groups and mall intercept projects

u-Samp/Instant.ly, Encino, CA                                                                                            Aug 2011 – Sept 2012

Director, Survey Solutions

Achieved $1,000,000 annual quota by providing excellent customer service and ensuring that the client’s needs were answered and supported. Managed and further developed clients such as Nielsen, Cambia and Questback

·       Maintained client relationships, prepared responses to RFQ’s, ran feasibility reports, and answered clients bids and related sales questions

·       Provided timely response to incoming inquiries from new customers and sales opportunities, initiated action plan to approach and secure new business

·       Familiar with programming in Qualtrics and Beacon

·       Effectively communicated with the internal cross functional teams to ensure quality project delivery

Niagara Conservation, Ft Worth, TX                                                                                     Oct 2011 – Jul 2011

Contract Senior Project Manager

Managed and inspired three direct reports for projects, data coordination and field inspection, while managing enterprise level client facing distribution events.

·       Developed flowcharts with Visio for client presentations as well at third party IT group

·       Translated client requirements into workable documentation for programmers

·       Analyzed project profitability, revenue, margins and utilization

·       Developed and managed deployment schedules, resources and updates for stakeholders

Kellogg, Brown and Root, Balad, Iraq                                                                                 Feb 2010 – Oct 2010 Contract Logistics Coordinator, The Iraqi Postal Mission under LOGCAP III and IV

Manifested outbound convoys while ensuring complete accuracy to outlaying FOB’s.  Compile and process all necessary transportation reports and distribute to all concerned parties on a daily basis

·       Coordinated with GS Mail Department to ensure proper on-time loading, unloading, manifesting of all inbound and outbound movements and assets

·       Compiled and assigned personnel and asset information and generate mission logs according to convoy needs on a daily basis

·       Managed and organized department schedule to ensure the employees took leave as scheduled and did not compromise the mission at hand

Survey Sampling International, Dallas, TX                                                                         Mar 2008 – Aug 2009

Global Account Manager

Personally garnered three previously undiscovered, highly profitable divisions of assigned companies totally unknown to firm.  Key team player in B2B Revenue campaign where during 2008 SSI’s B2B revenue went from almost non-existent to $500k+

·       Met and exceeded target numbers despite a challenging economic US environment.

·       Assigned the Global Accounts division for SSI

·       Managed the entire sales cycle from RFP, consultative bid process, pricing, and ultimate deal closure.

·       Responsible for $10mm in revenue for the fiscal year

·       Started and managed a monthly marketing email campaign designed to open more doors with the current clients

E-Rewards, Dallas, TX                                                                                                           Mar 2007 – Mar 2008

Project Manager

Project Manager for the Medical Marketing Team and responsible for the P&L of all projects, while deepening relationships and winning new business

·       Developed Web-based surveys in conjunction with the client and Confirmit programmer

·       Developed individual models for completing all project with both online and offline recruitment

·       Controlled the project at all levels, alerted sales team to developing issues, while proactively creating and executing plans to mitigate future issues

·       Contacted over 250,000 doctors monthly to complete client surveys

·       Analyzed data and created reports to improve efficiency using various programs such as Confirmit and Access

·       Managed and conducted activities to opt in doctors and build the member panel

Educational Background

Texas A&M University, College Station, TX

Bachelor of Sciences, Major: Political Science, GPA – 3.3 (major)

Certifications and Awards:

Nu Horizons Project Management University – graduate January 2006